Now available to the Aussie car market will be a new SUV from Toyota, it's called the C-HR and it's such a radically new design and concept that it may just become the catalyst for a quantum shift in many people's view on the Toyota brand.
Usually tagged as reliable but perhaps not the most exciting brand, Toyota is the worlds (and Australia's) automotive sales leader and they do it year after year. With iconic models such as Camry, Corolla and especially Hilux and Landcruiser, Toyota has appealed to specific buyer segments but have been late to enter one of the fastest growing segments like the small SUV market. The RAV4 competes with the Forester and Mazda CX-5 but there's a smaller market for small sports SUVs like Subaru's XV and the Mazda CX-3 that Toyota have never competed with.
Enter the C-HR with it's a new striking coupe-like styling that could be compared to its more elite Lexis NX, RX and LX cousins. And it's not just looks as Toyota spent considerable resources on providing engaging driving dynamics and advanced cabin quality. Although its four-cylinder 1.2-litre turbocharged petrol engine may seem small in size it's powerful, fuel efficient and provides engaging responsiveness and acceleration with peak torque of 185 Nm available from just 1,500rpm all the way to 4,000rpm.
What will be of particular interest is the way the C-HR feels on the road. IT’s actually the fast model to be released in Australia’s that features Toyota’s New Global Architecture . Apart from streamlining the manufacturing and design process by standardising the size and position of key components the TNGA platform means low-stance designs, giving the cars a lower centre of gravity culminating in better suspension, stability and handling.
Those at Toyota tasked with promoting the new C-HR are quite excited at this opportunity to showcase such a new Toyota model design. You can find out more about it here at Northpoint Toyota's C-HR showroom. There is so much interest in the new C-HR that all initial stock provided for the next few months are already pre-sold which is a rare event not seen since the release of the 86.
If Toyota can keep making bolder and riskier design changes like this it may just become more than just a reliable brand but a head turner as well.